Jason Whitlow
Experience Design
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Smartleaf

I refined the brand identity and messaging and developed software interaction designs for Smartleaf, a portfolio optimization firm managing more than $50B in assets.

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 I helped refresh the company’s logo and print collateral, and developed new on-brand content for sell sheets and presentations.

I helped refresh the company’s logo and print collateral, and developed new on-brand content for sell sheets and presentations.

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 I inventoried and refined the information architecture and interaction flows of the Smartleaf system, and prototyped, developed, and fine-tuned the software interaction and interface design to improve usability and support new functionality.

I inventoried and refined the information architecture and interaction flows of the Smartleaf system, and prototyped, developed, and fine-tuned the software interaction and interface design to improve usability and support new functionality.

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