Jason Whitlow
Brand Strategy & Design
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Alyson Belcher Photography

I created an integrated brand identity for Alyson Belcher, an internationally-exhibited fine art photographer and professor at the Academy of Art University. Her long-exposure pinhole photography explores the traces of meaning and memory held in our bodies and the spaces we inhabit.

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"My self-portraits combine pinhole photography with improvisational performance, and stem from the idea that everything we experience is stored somewhere in our bodies." — Alyson Belcher

"My self-portraits combine pinhole photography with improvisational performance, and stem from the idea that everything we experience is stored somewhere in our bodies." — Alyson Belcher

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 I constructed a visual language using soft contours and layers of paper to mirror the evanescent traces of skin and fabric seen in Alyson’s photographs, and developed print collateral, a portfolio package, and a portfolio website to share her work with the world.

I constructed a visual language using soft contours and layers of paper to mirror the evanescent traces of skin and fabric seen in Alyson’s photographs, and developed print collateral, a portfolio package, and a portfolio website to share her work with the world.

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"Often the body remembers what the mind has forgotten." — Alyson Belcher

"Often the body remembers what the mind has forgotten." — Alyson Belcher

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