Your brand is the expression of who you are and what you offer in the world — it holds the spark of your inspiration for being.
Your brand is more than just a logo and tagline. When fully embodied, your brand is a way of relating to the world that is held by each person in your organization and reflected in every decision and interaction.
I craft embodied brands that engender trust, build relationships, and multiply the effectiveness of what you offer to the world.
I help early-stage organizations develop a brand strategy and identity integrated with their growing organization and activities.
I help established organizations refine or refresh their brand strategy and identity and bring it to life throughout every aspect of their organization and offerings.
User Research & Ethnography • Market Research & Competitive Analysis • Product & Service Strategy • Brand Strategy & Positioning
Qualities • Naming (Organization, Tagline, Products & Services, Domain Names) • Verbal Identity (Mission Statement, Voice & Messaging, Copywriting) • Visual Identity (Logotype & Mark, Typography, Color Palette, Visual Language) • Guidelines
Product & Service Design • Interaction & Experience Design • Content Strategy & Development • Website Design & Development • Digital & Print Collateral Design • Marketing & Communications • Social Media • Customer Service • Education & Training