Sorig Khang
Starting in 2016, I founded and directed Sorig Khang, a nonprofit Tibetan Medicine center based in the San Francisco Bay Area, offering educational, clinical, and spiritual programs to an international community of students, patients, and practitioners.
I developed an integrated brand identity, messaging, and website to share Tibetan Medicine, one of the oldest holistic sciences of health and healing, with a modern audience.
I used vibrant colors to convey the vitality and richness of this long-lived Himalayan tradition along with straightforward, accessible language to make it easy for students and patients to understand and apply to their own lives.
I created educational and promotional content for all platforms and managed social media, marketing, and advertising initiatives.
"My wish is that Tibetan Medicine would spread like the infinite expanse of the sky to benefit all sentient beings."
— Yuthok Yönten Gönpo, Father of Tibetan Medicine
I developed multi-year training programs and curricula and wrote, edited, and compiled educational texts and materials.
I taught ongoing workshops and professional trainings, guided practices and retreats, and supported an international community of students, patients, and practitioners.
I captured photographs and videos to convey the engaging, convivial spirit of our programs and community.
